Have you ever heard or read the story about “Acres of Diamonds”? If not the basic story is that a farmer sold his farm so he could go out looking for diamonds. He ended up broke. Meanwhile, the farm he sold turned out to have more diamonds than just about any other diamond mine in the world.
The message is that often we leave something that is valuable so we can look for something else that just might be worth more. And usually what we had turns out to be better than anything we might find.
I got to thinking about that when I was looking at some shiny new products that promised instant riches if I would just invest in them.
Now I must be honest and admit that some of those shiny new products intrigue me and more than once I’ve spent too much time and money thinking that they might be valuable.
Until I start realizing that most of those “great wealth building” products are really just wealth building products for their creators. They are offering to tell me how to do something that is no longer on the leading edge. Today the new catch word is mobile marketing. And next appears to be the tablet craze. Except the value of these “new” markets is probably past… or full of hard work.
One of my early “gurus” called them “separators”…
They separate you from your money
Now I do like to learn so I get some value from following those latest shiny items.
But…
You probably know that I have been making video productions since 1992 and online screen capture videos since 2002. And I started teaching how to make screen capture videos in 2003.
Well, what I found myself doing is not following through with my video trainings… as well as my software tutorials. Somehow I was looking for those diamonds anywhere other than what I know best.
Not a good plan.
So I’ve decided to go back to what I do best…
To focus on my core values!
That’s why I’ve been getting new video tools so I can be creating more videos in the future. I have a new camcorder. It’s a Canon Vixia HF M40 and is perfect for using in the studio. This camcorder has an external microphone plug… something that is very important for any professional video work. Only real problem is they put the owners manual (204 pages) on a CD…
Plus I still have my Flip camera and my Kodak zi8 camera.
And I just ordered a “white” background from Amazon. It’s a 5 foot by 7 foot popup and will let me make those talking head videos with white in the background. That technique is the rage online.
So instead of looking for diamonds somewhere else I’m focusing on what I already know how to do.
How about you?
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